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HoJiak Sekali

Type of Project: Final Year Project: Melacca Reimagined (2024-2025)
Duration: 9 months
Objective: To create a city branding for Melacca City
Tool Used: Procreate, Adobe Illustrator, Adobe Photoshop, Adobe After Effect

For my final year project, I’m developing a city branding concept for a selected Malaysian state, aiming to inspire people to see the city in a new light. My primary medium is a website, supported by audio-visual and environmental media. The project also includes elements like guerrilla marketing, merchandise, and other creative strategies.

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Branding

Color Palette

#FA348A

文化
Culture

#3770F1

和谐
Harmony

#F5B5D2

淳朴
Simplicity

#79C2D0

融合
Blending

Typography

#10B29E

繁荣
​Prosperity

#FCD174

品味
Savoury

字魂白鸽天行体

Tejuela Extra Bold Italic

AaBbCcDdEe

AaBbCcDdEe

Georgia Bold

AaBbCcDdEe

Inspired by Chilli; Emphasizes ‘Jiak’

Inspired by Pie Tee

Supporting element; 'Ho' means good in Hokkien

Pink dimension; Sense of celebration & exciting

Slight elevation for alphabet 'a'; Wavy, fun & inviting tone

Sparks; Freshness

Chopstick; Dining culture

Masthead Breakdown (English version)

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Characters

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Lala

Pipi

Pak Dol

K.D.

Ah Tee

Gee Fun Lee

Tourist Kit

Food Passport

Cover

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Campaign Overview

Guide

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Last Page

Food Passport

Restaurants + Missions

Sticker Sheet

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AR Postcard

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Triggers AR animation when scanned using phone camera

TNG Card (Collaboration)

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On-Ground Activation

HoJiak Bus Tour

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Get EXCLUSIVE Blindbox

after you completed all the stations

Teasers

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